Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C). Marketing is typically conducted by the seller, typically a retailer or manufacturer. It is one of the primary components of business management and commerce. Marketing is the process of identifying customers and 'creating, communicating, delivering, and exchanging' goods and services for the satisfaction and retention of those customers. For the British magazine, see Marketing (British magazine).īillboards advertising products and events in Times Square, Manhattan
For the Canadian magazine, see Marketing (magazine).
